Greenfields has teamed up with software development specialists The Distance and Condense Reality to pioneer new developments in volumetric video and sports gaming.

Volumetric video is a recent development that fuses live sports content with the 3D control and interactivity experienced in gaming platforms. New technological breakthroughs from the likes of Intel’s TrueView have paved the way on the big stage for immersive 3D views of sporting occasions.

However, there remains a huge gap between what the average sports fan can expect to experience on their mobile phones and the vast infrastructure and computing power needed to generate 3D volumetric imagery. This represents a huge opportunity to develop new mobile applications which can bridge that gap.

“We know sports fan want this next dimension of sports experience but possibly this demand is currently outstripping the availability technology cycles out there. It has become second nature for gamers to expect high definition 3D graphic experiences and environment control and with e-sports in close proximity – this is creating an expectation among the current generation of sports fans to have access to highly interactive, 3D sports coverage on their phones. This is something we are getting our creative heads around and have some neat ideas about

Developments of prototypes for new 3D interactive interfaces for mobile are underway.